Marketing and Public Relations

To support the major goals and objectives of Norwalk Community College, the Marketing and Public Relations Office is responsible for internal and external communications including fostering effective relationships with the media; developing and coordinating the execution of academic publications and marketing/advertising materials; and overseeing content on the NCC Website and Social Media. The Marketing and Public Relations Office helps NCC accomplish its mission by building sound relationships with the college’s constituencies and public groups.

 

 

The office focuses its efforts on:

• Strengthening NCC’s image and reputation by positively influencing perceptions of the college’s capabilities, resources, programs and culture.
• Making NCC better known as a resource for advancing education in our region.
• Strengthening NCC’s profile in the news, business and educational media
• Developing and adapting consistent messages which are managed throughout all media.
• Extending broader awareness of the role and value of community colleges.
• Communicating accurate, honest information to constituents and the media.

Vision Statement:

 

We are committed to using our collective experience, judgment and expertise to provide the most effective and creative public relations counsel to Norwalk Community College. We advocate the interests of Norwalk Community College and respect and value the College’s stakeholders.

We take seriously our responsibility to provide objective strategic counsel to NCC, based on sound principles of communications.

We advocate the interests of Norwalk Community College. We promote the idea that NCC should be a student’s community college of choice, a resource for the community, a provider of outstanding and innovative educational programs, an employer that values and rewards the skills and commitment of its employees, a provider of workforce training and skills critical to area business and industry, and a catalyst for the economic growth of Connecticut.

 

We honor the contributions of each person in Marketing and Public Relations, recognizing that our success as a team reflects our individual and collective efforts.

 

 

Staff

The Public Relations Office staff includes Madeline Barillo, director (203/857-7039); Cindy Zaref, graphic design associate (203/857-7264); and Karen Hart, educational assistant (203/857-7259). The office is located in Room E320 in the East Campus building.

 

What We Do

The Marketing and Public Relations Office serves Norwalk Community College’s mission by providing timely, relevant and honest information to all internal and external audiences.

Marketing and Public Relations reports to  Rose Ellis, Dean of Administration. We work with local, state and national media to promote NCC and its faculty, staff and students. We inform the public and NCC’s internal community about the quality and diversity of the learning environment, the relevance of NCC’s programming to workforce needs, and the college’s commitment to create a culture of assessment focused on students.

Our department develops and markets news and feature stories on college events, programs and workforce initiatives, student achievements, and faculty expertise to the print and broadcast media outlets. We do this through press releases, personal pitches to reporters, press conferences (when appropriate) and postings on the College website.

 

We produce a weekly in-house electronic newsletter titled “This Week at NCC” as well as more than 40 degree program brochures and 25 certificate program brochures each year.  We also produce the College Annual Report, credit division Class Schedules, College Catalog, College at a Glance Fact Sheet, Economic Impact Sheet, as well as advertising, specialty publications and announcements.

 

Our Communications Philosophy

As a public two-year institution supported with tax dollars, Norwalk Community College has a responsibility to be open, honest and responsive to information requests from the public and the media.  Whenever possible, information about NCC programs and students is made available to the public, in the absence of a compelling reason for confidentiality.