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The 4P's of Marketing
4Ps of marketing

Marketing Program

The Marketing Program is designed to provide students with knowledge, techniques and perspectives in the theory and practice of marketing.  Students will take foundation courses in related business disciplines, as well as Principles of Advertising and Principles of Selling.


Program Outcomes

Upon successful completion of the program requirements, graduates will be able to:


  • Understand the role and importance of marketing in society and organizations

  • Understand the basic language and key concepts of marketing

  • Understand the dynamic nature of marketing and become familiar with the strategic marketing planning process

  • Analyze, select alternatives, and recommend solutions to basic marketing problems

  • Demonstrate advertising strategy, tactics and techniques, including media selection, ad preparation, and market research methods

  • Apply and demonstrate the principles, methods, and techniques of selling

  • Think critically and communicate effectively

  • Use an integrated approach to internet resources


For additional information, visit the Business Department offices, located on the west campus, room W207.


Link to Marketing Program checksheet