The 4P's of Marketing

Marketing Program

The Marketing Program is designed to provide students with knowledge, techniques and perspectives in the theory and practice of marketing.  Students will take foundation courses in related business disciplines, as well as the following specialized courses in marketing:  Principles of Advertising, Internet Marketing, Retailing (or Selling).

Program Outcomes

Upon successful completion of the program requirements, graduates will be able to:

• Understand the role and importance of marketing in society and organizations

• Understand the basic language and key concepts of marketing

• Understand the dynamic nature of marketing and become familiar with the strategic marketing planning process

• Analyze, select alternatives, and recommend solutions to basic marketing problems

• Demonstrate advertising strategy, tactics and techniques, including media selection, ad preparation, and market research methods

• Apply and demonstrate the principles, methods, and techniques of selling

• Think critically and communicate effectively

• Use an integrated approach to internet resources

For further information regarding this program, see Professor Susan Steiz in W207 or call her at (203) 857-7331.