The Marketing Program is designed to provide students with knowledge, techniques and perspectives in the theory and practice of marketing. Students will take foundation courses in related business disciplines, as well as the following specialized courses in marketing: Principles of Advertising, Internet Marketing, Retailing (or Selling).
Upon successful completion of the program requirements, graduates will be able to:
Understand the role and importance of marketing in society and organizations
Understand the basic language and key concepts of marketing
Understand the dynamic nature of marketing and become familiar with the strategic marketing planning process
Analyze, select alternatives, and recommend solutions to basic marketing problems
Demonstrate advertising strategy, tactics and techniques, including media selection, ad preparation, and market research methods
Apply and demonstrate the principles, methods, and techniques of selling
Think critically and communicate effectively
Use an integrated approach to internet resources
For further information regarding this program, see Professor Susan Steiz in W207 or call her at (203) 857-7331.